RETAILER 411: Advertising for the Holidays

Tis the season for advertising your business for the holidays. Luckily there are many creative and affordable ways to get your businesses ad seen by thousands of holiday shoppers.

The Washington City Paper is promoting buying local this holiday season and has a FREE online ‘Shop Local’ gallery sorted by neighborhood available for all retailers.

You can include your logo, description of your business and up to 9 photos/images. Click HERE for the quick and simple form to fill out and email to

The Voice of the Hill is offering discounts to advertisers that book a holiday ad in the December 18 issue, and is looking for holiday activities and in-store special events for their calendar. Submit your events to For more information contact Mary Kay Williams at 202-244-7223.

The December Hill Rag will contain their annual Gift Guide, which includes a featured item on nearly every Capitol Hill retailer. The Guide is designed to encourage residents to shop locally. For this issue, they are allowing advertisers to purchase ads at the 12-month contract rate without any commitment. Contact Andrew Lightman at 202-543-8300 for more details.