Edge Advertising Inc. Completes Re-Branding of Frager’s Hardware

Frager’s — Capitol Hill’s most beloved old-fashioned hardware store — has a new look.

Established in the 1920’s, Frager’s iconic brand was near and dear to the hearts of several generations of faithful customers. Early this year Edge was presented with the challenge of modernizing Frager’s identity while retaining the traditional aesthetic.

The re-branding project included several elements including the refinement of their classic logo, development of collateral materials, a website and a comprehensive advertisement template.

Check out the new look with the same stellar serivice at Fragers today!